1. Leverage Reverse Psychology
Consider using reverse psychology in your banner ads. For instance, you could tell people not to click on your banner ad, such as “Don’t Click Here If You Are Comfortable With Your Looks”. This can pique curiosity and prompt clicks.
2. Use Compelling Language
Make your banner ad copy as enticing as possible. Use powerful and emotive words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Ensure these words align with and emphasize your overall offer.
3. Promote Discounts
Offer a discount on your banner ad. People are always on the lookout for great deals. You could offer a percentage discount, dollar discount, or a buy one get one free deal.
4. Showcase Testimonials
Include a testimonial in your banner ad. This provides proof to potential customers that they won’t be wasting their time by clicking on your ad. The testimonial should provide enough information for them to understand the offer.
5. Feature a Respected Endorser
Consider featuring a well-known and respected person in your banner ad. This could be someone who represents your product, website, or service. People are more likely to click on the ad if they trust the endorser.
6. Provide a Strong Guarantee
Include a strong guarantee in your banner ad. This could be a headline for your offer, such as a double or triple your money back guarantee, or a lifetime money back guarantee.
7. Include a Clear Call to Action
Explicitly tell people to click on your banner ad. Internet newcomers may not even know they can click on banners. Simply adding the phrase “click here” on your banner can significantly increase your click-through rate.
8. Advertise a Trial or Sample Offer
Promote a trial or sample offer on your banner ad. This communicates to people that there is no risk or obligation if they click on your banner ad and try out your product or service.
9. Highlight Major Benefits
Clearly state the major benefit of your product, website, or service on your banner ad. This could be benefits like making money, losing weight, increasing energy, saving money, saving time, etc.